I work with hotels. They face the same problem (how to get customers). There are basically two approaches: either pay someone a commission, or build a brand.
Building a brand is hard, it takes a long time, but it's worth a lot and is monetized over time.
Paying someone means accepting you're going to pay 10-15% or whatever price to someone like 10x consulting or some other sort of agency to find you work. This can be the right option if you aren't in it long-term or just plain don't want the hassle of brand-building.
Building a brand is hard, it takes a long time, but it's worth a lot and is monetized over time.
Paying someone means accepting you're going to pay 10-15% or whatever price to someone like 10x consulting or some other sort of agency to find you work. This can be the right option if you aren't in it long-term or just plain don't want the hassle of brand-building.