I am just wondering what would be equivalent to scanning some articles not reading them, conflating two destroys potential value to offer this proposition. I don't often read articles but I want to see if its worth reading. So it is a bit of a hardsell on part of wsj, but they do cater to more of the affluent public so my guess they stand to gain more from playing hardball with people who do have more disposable income than rest of the internet public.