I've met many musicians who actually prefer Beats in the studio for recording. They argue that they don't care for sound quality that much, but they're much more comfortable on their head than any conventional studio monitots. Personally, I found that for DJing, I don't care about sound quality either - it's much more important to be able to quickly move headphones on and off and how comfortable are they on one ear.

Sound quality is not the only important quality headphones can have. Could the same be true for phones as well?