I too saw your talk at startup school, wish I had the opportunity to speak to you both personally; but I'm glad you all are here answering questions. I found some of the examples given on how to solve the chicken and egg issue very interesting and helpful to the dilemma I'm currently facing with my company. Do you mind sharing additional failed and successful strategies to gain and balance customers within the AptDeco marketplace?
I'm glad you found it helpful. We've tried so many things, I don't know where to start. From flyering, to direct mail, to Craigslist and other sites.
Balancing the chicken and egg is definitely a big challenge. My advice to you is if you can find one side of the market easier to attract then initially focus on that. If you're just starting you'll need to figure out how to get supply (or hack supply). Then spend time on getting demand. Then, repeat.