Just wondering if this is anything more than a in-ear bluetooth headset connected to an app that uses google translate as its backend? Because if yes, they would maybe have more success selling the app that you can use with the headphones you already own already and so making the user acquisition a bit smoother than buying a bluetooth headset...I guess more people would give less money for an app that gets updated than an headset that could potentially break... Unless there is some technology in the headset itself so it can work on its own without the app connected to it. Didn't see anything like that mentioned here though.