I didn't even know about that and neither did my wife who is obsessed with etsy. I'm not sure Amazon by itself is going to draw in the huge amount of users etsy as brought in; I could easily see etsy augmenting their existing offering.

Just my opinion though. Who knows for real.

I was just about to ask about Amazon's Handmade.

50K items posted in the last 30 days and 100-200k sellers (who knows if that excludes inactive). Perhaps it has gained some ground.

Amaxon Handmade is not doing so well. Here's a perspective from a seller who is on both Etsy and Amazon Handmade:

https://www.reddit.com/r/handmadeamazon/comments/3xncph/how_...