“Microsoft built an operating system for all the desks in the world,” he
   tells me as we walk together on a windy day in October. The always-on nature
   of mobile computing, he argues, offers a chance to rebuild our relationship
   with software. And as he sees it, only Facebook and Kik are competing to do
   that in North America. “This is a race to build an operating system for the
   world, period.”

This is the kind of computing pop culture emanating with glurge that we're dealing with, I suppose. He just might succeed.