The idea presented is not truly the creation of a new business every month. Instead, it is the creation of a business that releases a new product that may be totally unrelated to the previous one at the rate of one new product per month. The business is the creator, and there is only one. So, by doing this, the business is handling many products at one time which may be overwhelming without additional employees unless those products are sub-par. If the products are insufficient, it may create a bad impression of the brand, and by extension, the brand is the creator.