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Big brands have more links and more trustworthy websites referring to them

Here's something I don't get: where the hell are there links to target.com? I sure have never seen one...




https://siteexplorer.search.yahoo.com/search?p=http://www.ta...

is a better source, it shows 3.1mm incoming links...

https://siteexplorer.search.yahoo.com/search?p=http://www.ta...

Shows that only 267k are from outside sources. Target is getting the credit of internal link structure from all their other pages. </educated guess>


If that were true, this would be the best-ranked site in the universe: http://ianab.com/trillion/1.html


Except that those trillion pages have little incoming links ~ so they have no "juice" or "pageRank" to pass. Target has 267k incoming links then redistributes that via internal links / a while ago people started "link sculpting" using 'no-follow' in the link <ahref> to take all the homepage link juice and pass it to what they perceived as their better converting pages.. but google has since come out and said that wasn't a good thing to do...


Right. Having extra pages, versus extra content, is not specifically beneficial. If that were the case, other sites would fill themselves with specious stuff like empty search results pages.


Hah! Good call.


I wish I could dig up the source, but someone claimed that Google was issued a patent for a method of using editorial preference in their ranking algorithm. The guess is that they use it to give preference to large brand-name websites. In general, this is understandable, when you're entering shopping queries in google the national brands are more relevant than their horrible business-unit-based website organization would normally have them rank. And, as the article points out, there are exceptions.




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