In the screenshot of the content creator dashboard, it looks like there is a dropdown menu (BAT to [dropdown]). Can't the creator choose "BAT" in the dropdown and receive BAT (or fiat, or whatever else they like that Uphold supports)?
I don't think you have a good understanding of BAT. They are aiming for high quality ads that aren't spammy. The ads will be displayed in something like a private ad tab, and won't be put in in-page slots. So, if you don't want to look at the private ad tab, then it's logically equivalent to not seeing ads. If you want to and be compensated for it, then the option is there. What's wrong with having more options?
Secondly, Brendan Eich already confirmed that there is a 70% revenue share for users. Let's pretend the advertiser is paying 10 cents per view, then you would get 7 cents per ad watched. 70% is a lot.
Thirdly, even if it's just a few cents, it's better than nothing. Things build up over time. Before you know it, you'll have a few $. That's awesome. You can get a month of subscription on a ton of websites for like $3. That's also 3 songs on iTunes store, or a paid app on the app store.
They've confirmed that they will be building extensions for other browsers and expanding BAT beyond the Brave browser. The Brave browser is, of course, the first proving ground and lets them implement the full platform without API limitations, but they've confirmed that insofar as the extension APIs are supportive, they will make extensions.
(And you can still make extensions that offer partial functionality, such as the a BAT wallet for donations, but without the whole BAT Ads platform built in. You would get full functionality in apps that integrate BAT with the SDKs or if you use Brave itself. Chromne API gives access to browser history, and making a BAT wallet is pretty easy.)
They're also offering SDKs for other apps: e.g., mobile apps, smart TV apps, etc.
They've confirmed that they will be building extensions for other browsers and expanding BAT beyond the Brave browser. The Brave browser is, of course, the first proving ground and lets them implement the full platform without API limitations, but they've confirmed that insofar as the extension APIs are supportive, they will make extensions.
(And you can still make extensions that offer partial functionality, such as the a BAT wallet for donations, but without the whole BAT Ads platform built in. You would get full functionality in apps that integrate BAT with the SDKs or if you use Brave itself.)
They're also offering SDKs for other apps: e.g., mobile apps, smart TV apps, etc.
That doesn't make any sense. Right now, I'm going to start putting money into this jar to my left. I'm going to put a sticker on it that says your name. You can come retrieve this jar if you like. Therefore, I have done something wrong?