If you actually read the article you'd know that the Googles government isn't friendly with the author's government, which makes your nitpicking nonsensical.
How did it not work out? A lot of things the EU claimed were red lines ended up being crossed. Look at the Horizon programme. Supposedly an inviolable "privilege" tied to FoM, the UK called the EU's bluff, left, and UK is now back in Horizon anyway.
Perhaps with the fact that immigration hasn't stopped, the economy is a much bigger trash fire than any of EUs and the fact that people still don't seem to be happy and keep pushing even worse laws.
Well, first UK had to vote for their own anti immigration nonsense, then US tried out their MAGA winning and now it's time for Switzerland to follow in their footsteps and make their country great again with SVP at the helm.
It didn't work out that well for UK the first time. So now they are trying a second time. By voting for the guy that promised he would solve it the first time. This time he really means it.
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