Holstee is hiring a Digital Marketing Specialist. The role is responsible for planning, executing, measuring, and optimizing Holstee’s digital marketing strategies. This role is a cross between Marketing, Business, and Web Strategy. The ideal candidate understands UX, SEO, Email Marketing, Analytics, Acquisition, Modeling, and Forecasting. You will be expected to analyze Holstee’s online traffic, gain a thorough understanding of our existing goal funnels and identify new ROI positive methods of user acquisition.
Very little paid acquisition at the moment. We do some retargeting, and some boosted posts on facebook. Are there any paid acquisition channels that you have seen to be effective for subscription box growth?
I know it works for BarkBox and a few others. I've talked shop with them a few times, especially regarding paid Facebook acquisition. You have to do some back of the envelope math on conversion rate, cost per click and customer lifetime value.
By the way, its a coincidence, but I actually worked with you years ago when I invited you to speak at a little eco fashion talk.
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Given your newsletter, thought you may appreciate it!
Would love to hear what you think!