It occurs to me that what BuzzFeed's doing is that following the mantra of "Don't create something unless you're sure you can sell it"
They've mastered the art of selling a product (Journalism, faux or otherwise), now they're attempting to produce as much of it as they can.
They've also realized that there's a market for all sorts of it, from the low-brow click-bait up to the hard hitting investigative stuff and are attempting to fill all the slots.
The next decade (or just 2-4 years) is really going to be interesting.
They've mastered the art of selling a product (Journalism, faux or otherwise), now they're attempting to produce as much of it as they can.
They've also realized that there's a market for all sorts of it, from the low-brow click-bait up to the hard hitting investigative stuff and are attempting to fill all the slots.
The next decade (or just 2-4 years) is really going to be interesting.